500 words on World Cup 2010
With the sound of vuvuzelas ringing in our ears it’s time to wave goodbye to South Africa, albeit from our comfy sofas several thousand miles away, and reflect upon World Cup 2010. It seemed well organised, and it’s easy to offer a patronising tap on the head to the host nation, but was it actually any good?
Let’s face it, few would call the tournament a classic. It started slowly and only rarely moved into high gear. The group stages were littered with draws and one-nils, and star players like Ronaldo, Messi and Rooney struggled to reproduce their club form on the world stage.
Rooney – now sporting a long beard and living in a caravan if that Nike advert is to be believed – was largely anonymous, only waking up long enough to hurl abuse at his own fans. England as a whole were poor, wanting in tactics and lacking in ability. Not good enough. Of course, England weren’t the biggest failures of the tournament – France and Italy filled those roles with aplomb.
Once England were out, the enjoyment levels were raised. But World Cup 2010 was only a feast of football in the sense that there was a lot of it.
Genuine excitement was rare, and mostly linked to controversy. The climax of the Uruguay vs Ghana match – handballs and penalty misses – was particularly thrilling. But much of the fun was linked to poor refereeing decisions, with Frank Lampard’s phantom goal a relatively minor error compared to others that changed the outcome of games.
Spain, the Netherlands and Germany were the best teams to watch throughout the tournament, and deserved their one-two-three placings. But overall there was a real lack of quality. Some may blame the much-maligned Jabulani ball, but the best goal of the tournament, Van Bronckhurst’s 30-yard rocket, proved it could be controlled.
On TV, the BBC expectedly trumped ITV, largely due to ITV’s persistence with the incessant verbal borefest that is Clive Tyldesley. In the studios, ITV’s big signing Adrian Chiles did his jokey bloke thing but was mostly outplayed and out-gagged by the boy Lineker.
The BBC thankfully ditched the incomprehensible Emmanuel Adebayor, and they produced several really good documentary pieces about South Africa, some of which didn’t include footage of an ex-pro gazing wistfully from a Robben Island window. Garth Crooks interviewing Kofi Annan about Paul the psychic octopus was, however, a lowlight.
ITV sacked Robbie Earle after match ticket ‘misappropriation’, although the real scandal was that a TV pundit had been allocated 36 tickets that could have gone to fans. But ITV’s biggest fail was cutting to an ad break on ITV HD and missing Steven Gerrard’s goal against the USA. England fans had so little to cheer that depriving them of that moment was unforgivable.
And Spain went and won it. Deserved to, overall. But it was hardly a vintage performance, in a final where fouls outnumbered chances, closing a tournament that promised much more than it delivered.
Like the vuvuzela, we’ll remember World Cup 2010, but not particularly fondly.
More World Cup stuff:
England: The World Cup Pie Chart of Blame
Football not soccer: Watching the World Cup in the USA
UFWC vs the World Cup: unofficial football heaven
How World In Motion changed English football forever






