Rebranding of St James’ Park
November 11th, 2011
Piece written for The Guardian’s Comment is Free section on the renaming of Newcastle United’s St James’ Park:
“The rebranding of St James’ Park is another slap for Newcastle fans; Supporters fear Newcastle United’s owner, Mike Ashley, is using the club as a billboard to advertise his Sports Direct chain”.
It was all going so well. Perhaps too well, with hindsight. The announcement that Newcastle United’s ground, St James’ Park, is to be renamed the Sports Direct Arena has shattered the fragile truce between the football club’s supporters and its owner, Mike Ashley…
Read the full story on the Guardian website.
You can read more Newcastle United posts here.
