Voddler: Spotify for movies? UK review
Voddler is a much-talked-about video on demand service that launched in beta testing mode in Sweden last year. The service allows registered users to stream movies and TV shows either on a free ad-supported basis, or premium pay-as-you-go or subscription options.
So far Voddler has attracted at least £10 million of investment, and has signed deals with Disney and Paramount. It’s been labelled as a Spotify for movies, but can it live up to the hype?
Voddler beta is currently only (officially) available by invitation in Sweden, but I’ve had the opportunity to try it here in the UK. (It’s possible to register for an invitation at www.voddler.com, and on receipt sign up using a Swedish zip code – thanks Andy.)
The initial impressions of the Voddler client are poor. Navigation is via the keyboard arrow keys, with no mouse or QWERTY use, and username and password entry is incredibly laborious. Setting up the screen resolution size is a similarly annoying process. It seems to have been optimised for wide screens – great for TVs, but not so good when viewing on most computer monitors.

Once logged in, you’re presented with a very underwhelming menu screen – essentially a load of movie poster thumbnails that can be sorted into recommended, free, premium and genre categories. Highlighting a thumbnail brings up (very) brief details, such as director, runtime, and year of release. Again, navigation is annoyingly slow. But what’s available?
The free-to-view movies include the likes of Chinatown, Crash, Chopper, Bridge To Terabithia, The Italian Job, Lucky Number Slevin, and Saws I-IV. So there’s plenty to keep you occupied, although perhaps nothing to really excite.
Premium movies, costing around 24 to 37 Swedish Krona (£2 to £3.25) each, include titles such as Angels and Demons, The Proposal, The Wrestler, Watchmen, Hanna Montana, and Saw V.
The TV show category is home to a forgettable selection of cheap documentaries of the type that play on unwatched Sky channels.
The actual viewing experience is more impressive. After a brief period of buffering, your chosen movie is preceded by a couple of (Swedish) ads, and a trailer. Movie playback is very good, certainly comparable with the BBC iPlayer, although again the clunky controls let Voddler down.
Overall, Voddler seems to have the under-the-hood technology in place, but needs to work on its user interface. One of the real joys of Spotify was how instantly and easily it worked. Voddler, in contrast, is slow and difficult to use. The movie selection isn’t great, but this will no doubt expand as it moves out of beta and into other territories.
For the time being there is enough here to make it worth installing on your laptop for long train journeys, but, unlike Spotify, Voddler is far from essential.
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