New TV Ad Music website launched
TV Ad Music is a website that was set up in 2001 to help users identify the music tracks used in their favourite UK TV adverts. It has become reasonably popular and valued, and last week I relaunched it in a new easier-to-use format. Have a gander at the new version here.
With PVRs and online streaming changing the way we watch TV, advertisers are having to try harder than ever to make sure we don’t skip through ad breaks. As of today, the three most popular ads on the website are the Cabury’s Dairy Milk kids with their Eyebrow Dance (soundtracked by 80s electro tune Don’t Stop The Rock by Freestyle), and the VW Golf Beating Yourself martial arts ad (complete with fairly obscure German electronica from Jeans Team), and a National Lottery Streakers ad (which most definately doesn’t star Noah Wyle out of ER).
Whatever you think of the use of music in adverts, they are both eyecatching little films that defy the use of the ad skip button.
You can watch hundreds of ads and listen to and download tracks directly from the website, and the site is updated with new ads regularly. You can comment on any of the ads, and there’s also a forum you can get involved in. Or you can just watch the Eyebrow Dance ad over and over again…
