I’ve written in today’s Guardian (What’s in store for iPhone app developers?) about how to get your killer iPhone app idea into the App Store, even if you don’t have the technical know-how, or the funds to hire a developer.

I spoke to Dave Swartz at MEDL Mobile about his company’s App Incubator scheme, and Rob Shoesmith, one of the first applicants to have his idea developed. Rob is recording his progress on Twitter. I also interviewed Ethan Nicholas, developer of the hugely successful iPhone game iShoot, and William Kehl, creator of the website iphonefreelancer.net.

Elsewhere in today’s Guardian, Bobbie Johnson points out that only the developers of top-selling apps are likely to strike it rich. And with over 40,000 apps already competing in the App Store, and 2,700 new ones being added every month, making money from apps is no easy feat.

For those tempted to try app development, Ethan Nicholas offered some advice that didn’t make the finished article: ‘iShoot looked like a relative failure at first, not even breaking into the Top 100 and selling poorly. It took what essentially amounted to an advertising campaign, in the form of iShoot Lite, to spur sales to this level. The best advice I can offer is “don’t give up”.’

[Today's Technology Guardian also flags up this blog's response to an article from last week on digital music. The full blog post is here.]

Paul Technology