Which is why BC cashed in and left in a hurry…?

I was watching the siteflipu development myself. Interestingly, the site expired and has not been renewed. Hmmm, it makes you wonder whether you can make a living out of flipping websites.

I find it more interesting to look at the Bran Clark strategy in this whole siteflipu story, than the actual process of flipping sites:

- build up a buzz about the current “hot topic”
- create a membership site providing material about it
- get people so fired up about it that they buy the “product”
- offer them a %age from selling it to others
- use the spike in revenue that typically comes from a product launch to form a guide to a selling price for siteflipu (some people like to use multiples of monthly profit)
- buzz + big initial month’s profit = tasty sale + unviable work commitment for new owner to satisfy existing lifetime members = siteflipu kaputt

You could actually call this the “business/product flipping blueprint” in action and apply it to areas other than website flipping.

Cheers,
Paul