All you need is greed
Unless you’ve been living in the Tora Bora caves for the last couple of weeks, you can’t have failed to have noticed that popular beat group The Beatles have released some new wares onto the marketplace.
I say “new”, but most of it is the very definition of old rope. Alongside the admittedly very shiny and apparently very good Beatles Rock Band video game, is a glut of “remastered” albums released on a long-forgotten format known as “CD”. So we have one cutting edge 2009 release, and several very old fashioned releases that would have seemed cutting edge circa 1982.
The remastered CDs will sell of course, thanks to millions of pounds worth of marketing and blanket media coverage, although not as many as Dame Vera Lynn, who pipped the Fab Four to this week’s number one in the UK album charts. But do we really need them?
There’s no denying they’re a great pop band – maybe the best pop band of all time – and I’m a big Beatles fan (despite that rubbish pun of a name, the often tiresome psychedelic nonsense, and the inescapable fact that John Lennon was a right tit…). They recorded some of my favourite songs of all time – Blackbird, You’ve Got To Hide Your Love Away, Eleanor Rigby… Most probably if I had an XBox I’d buy The Beatles Rock Band game. But the remastered albums have precisely zero appeal.
The Beatles albums have already been released as they were meant to be heard – on vinyl (most of them in mono). The subsequent original CD releases are apparently of ropey quality. If that is the case then I’d be delighted to return my CDs to Apple/EMI to be replaced at their cost with satisfactory ones. But I don’t see why I should be expected to fork out for “remastered” CDs.
Perhaps the most annoying aspect of this whole thing is that Apple and EMI have yet to release the Beatles’ music digitally for download. This is due to a long-running disagreement (yes – over money) with the unhappy consequence of making the Beatles virtually irrelevant to an entire generation of music fans. I wrote about the online “Beatles Gap” in the Guardian.
Now that the music has been remastered, and with Rock Band pricking the interest of the internet generation, why not release the Beatles catalogue for digital download, rather than on hoary old CD? (And if CD, why not cassette or mini-disc?)
The answer, I’m certain, is greed. Digital downloads will eventually be released, probably in 12 months time when fans have had a chance to empty their wallets purchasing the CDs. They’ll then be expected to buy the downloads as well. Anything to wring more cash from the Beatles’ legacy. Money, that’s what they want.
The whole farrago reflects poorly on Paul McCartney and Ringo Starr (and of course the other players involved in the Beatles’ estate). Nether surviving Beatle can be accurately described as being short of funds, and Ringo in particular has seemed to become particularly irritating in recent years.
First there was the Liverpool 8 debacle, then his regrettable rant at those autograph-seeking fans who have so generously contributed to his fortune. Then there is the frankly dim-witted Aviva name change advert in which Ringo asks, “Would any of this have happened to me if I’d still been Richard Starkey?” No, a common name like Richard would never have worked, you’d have needed an unusual name like John, Paul or George…
So ignore the money-grabbing tactics, but continue, like me, to love the Beatles’ music. Listen to the vinyl (or the old CDs), convert it to mp3, maybe hold out for the digital download release. But you don’t need the remastered CDs, and The Beatles don’t need your money. Money can’t buy them love.






